The Brief:

Verisfield is a dynamically developing pharmaceutical company, in the field of generics.

The original logo was designed at the outset of the company when its primary need was for the doctors to get to know and trust it. The course of the company authorized a possible renewal of its corporate image to make it friendlier to the final recipient of the product, while, at the same time, reflecting its modern and innovative image.

The Creative Concept:

Starting with designing a new logo that follows the principles of contemporary design -which call for simple, clear lines, and adding the element of human communication with an emphasis of the section referring to an embrace, Verisfield is enhanced with new values and corporate features, passing, both symbolically and visually, to a new era.

For the design of the packaging, it was necessary to conduct a study on the color classification of products, by medical specialty. The symbolism, as well as the therapeutic properties of the various colors (for example blue acts against inflammation, red against anemia etc.), resulted in the selection of those colors which, apart from their clear differentiation, include an additional relevant product value, for each category.

The logos on the drugs’ packages followed the general logo design, with one dominant letter in each naming. All packages are uncomplicated and clear, with 4 white sides and caps that follow the color codes of each medical specialty. The corporate homogeneity is thus stressed, while at the same time the differentiation on the self becomes easy.