G.E.T. | The Healthy Pistachios Project

The Brief:

In addition to its olive oil G.E.T. produces a healthy and nutritious snack of organic pistachios in three flavors: salted, salt & paprika and salt & lemon. We were asked to design a packaging that would highlight the products’ freshness and quality, under the G.E.T. brand name.

The Target Consumer:

Nutrition conscious adults, trend seekers, organic food consumers.

The Creative Concept:

The four packs we designed, aim to bring the freshness and aroma of the G.E.T. pistachios to the shelf. A photographic approach and a natural color palette was selected, tempting the consumer to try each of the three clearly distinct flavors.

The deliverables