The Brief:

Apostagmata Attikis came to us for the naming and packaging of various spirits (rum, whiskey, gin, tequila, vodka) that needed a fresh lifestyle approach, which would highlight each product, as well as unify them under one brand.

The Target Consumer:

Core target group, men 25-45, alcohol drinking adults.

The Creative Concept:

We came up with a name that links the products to happy moments and at the same time accentuates their quality. The packaging concept was based on custom illustrations of characters that are basically stereotypes of the spirits’ main consumer offering a contemporary design approach and adding a humorous flair to the name pun.