The Brief:

Apostagmata Attikis came to us for the naming, branding and packaging of two spirits (ouzo and tsipouro) aiming for a fresh approach and distinct branding that would differentiate them from the competition.

The Target Consumer:

Adults, mainly men 35-65, traditional and modern, that enjoy good food, good company and a good tsipouro.

The Creative Concept:

As these drinks are at their best served with food, especially seafood, we chose a name of Greek origin that contains the characteristic Greek word “meze” and a seafood illustration to create an inviting mental image of carefree moments at a table by the sea.