The Brief:

A collection of fruit liqueurs from Apostagmata Attikis required a name and a visual identity that would express its “fruitiness” and traditional character. It would also need to be able to expand in order to include any upcoming flavors.

The Target Consumer:

Adults, mainly women, with an affinity to quality sweet alcoholic drinks.

The Creative Concept:

Our concept is based on nostalgia -that certain feeling you get when you open an old treasure trove, full of things cherished. We began with the name and then used its retro style to create purposely old fashioned illustrated labels, suggesting the quality and personal care of times past.