The Brief:

Logo & labels for the Achrantos wine collection that are mainly sold outside Greece.

The Target Consumer:

Gourmets, lovers of Greek wines.

The Creative Concept:

The design of the logo is based on the Trikala fortress which is the birthplace of the producer and the letterhead A. In accordance to the brand name “Achrantos”, which in Greek means unblemished and clear, we created labels for the four wines of the collection opting for a minimal contemporary design approach that would express the wine’s character and land of origin.