The Brief:
Vinolio Creta | Organic Farming Products
Vinolio Creta specializes in traditional Cretan products. Its excellent quality products are divided into two categories: organic and traditional. The packaging design would need to take into consideration this segmentation and at the same time offer a clear brand image in line with Vinolio’s premium character and origin.
The Target Consumer:
Health-conscious adults 30-45, with a preference to local production and good awareness of the benefits of healthy eating.
The Creative Concept:
Our packaging design expresses the premium character of all products and the values associated with the fertile Cretan land. The packs provide a solution to the practical need for product segregation, both in terms of fruit and in terms of cultivation, while at the same time maintaining a unified brand image.
The organic series packaging won a distinction at the Hellenic Graphic Design and Illustration Awards – EVGE.