The Brief: A family owned and operated bakery in the suburbs of Athens, Greece, which was a family dream coming true. Our task was to create the logo, and a host of design materials including various paper bags for the products, coffee cups, boxes for the deserts and cookies, along with the interior design.
The Target Consumer: The neighbourhood bakery which provided excellent quality bakery products along with coffee, sweets and snacks. All products would be produced in-house without the use of secondary suppliers.
The Creative Concept: The background of the logo is a contrasted baker’s shovel where the family name is written with the use of puffy fonts resembling pastry.